Panado® Grape Escape
Gamification
Panado®
Client
Panado®
Completed at
Panado®
Overview
An award-winning web-based game designed to generate awareness and repeat engagement around Panado®’s new grape-flavoured paediatric syrup.
Panado® launched a new grape-flavoured paediatric syrup and wanted an engaging digital experience that would introduce the product while supporting the wider promotional campaign.
I designed the user experience and interface for Grape Escape, a responsive browser game in which players navigated increasingly challenging mazes, collected grapes and accumulated points.
I worked with the creative and development teams to translate the campaign concept into a practical browser-based experience. The handoff documented the gameplay flow, responsive layouts and key interface states required during play.
The Challenge
The experience needed to make the new product memorable without becoming a conventional product advertisement. It also needed to be simple enough for first-time players to understand immediately, while offering enough challenge and progression to encourage repeat play.
Because the game would be accessed across desktop and mobile devices, the controls, screen layout and feedback states needed to remain clear at different screen sizes.
UX Design
I designed the game flow, interface states and responsive layouts for desktop and mobile. The interface needed to support the visual character of the campaign without competing with the maze itself.
Clear instructions, recognisable controls and immediate feedback helped players understand what to do. The layout was adapted across screen sizes so that navigation remained comfortable and the playable area stayed visible on smaller devices.